Enjoy VIP treatment at

All Things Prom

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Step into a world of elegance, sparkle and unforgettable style. Based in Upton, Northampton, All Things Prom brings you the county’s largest collection of prom dresses and ballgowns, with over 150 stunning designs to choose from in sizes 0-20.

A boutique experience designed around you

Whether you're dreaming of something sleek and sophisticated or full-on fairytale glamour, you’ll find a prom dress or evening gown that feels made for you.

Our curated collections include Gino Cerruti, Mascara London, and Jora Collections – known for their exquisite fabrics, timeless silhouettes and red-carpet appeal.

From the moment you arrive, we want you to feel special, supported and excited for your big night. Your dedicated one-hour appointment allows up to three guests to join you - perfect for trying on dresses at your own pace in a calm, boutique setting.

A woman trying on a blue and white dress in a colourful dress shop while another woman, possibly a mother, looks on.
Two women shopping in a prom and evening dress store, trying on dresses and smiling, with colourful dresses hanging on racks behind them.
Green Jora dress with clips making it fit properly

An all-inclusive service

If you fall in love with a dress - and most of our customers do - our skilled seamstresses are available to alter it for the perfect fit.

Young woman in a light blue sparkly layered prom dress
Pair of cream slingback shoes with diamonte straps
Black diamonte clutch bag with black beads
Diamante brooch

Everything you need under one elegant roof

Alongside our dresses, you’ll find a beautiful selection of evening shoes, bags and accessories, carefully chosen to complement our gowns and complete your ball-ready look effortlessly. You can complete your whole look in one visit - saving you time, stress and endless online searching.

Don’t just take our word for it!

“Thank you so much for today. You guys were great. So helpful - it was a lovely experience being there today.”

— Gemma Louise

“Thank you for making it such a wonderful experience for my daughter trying on so many beautiful dresses.”

— Lucy Allwork

“Thank you for making our daughter’s experience of choosing her prom dress very relaxed and enjoyable. You have a beautiful collection of dresses to choose from.”

— Kay Milton